.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to getting billions in equity capital each year, have raised virtually $360 million until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That slowdown is due to market saturation, increased regulative tensions, and economic uncertainties.ADWEEK talked to 5 VCs who remain to buy adtech business, despite these obstacles, concerning what they are looking for and what they stay clear of. Maybe unsurprisingly, these real estate investors are targeting options in privacy-focused technologies as well as industry-specific locations such as linked TV.